You Want This Tattoo? Get in Line


Inevitably, there has been some #MeTattoo.

In 2016, Mr. McCurdy hired JonBoy from West Fourth Tattoo. As the tattooer to Kylie and Kendall Jenner, JonBoy was immediately one of Bang Bang’s biggest draws. But he nevertheless had what Mr. McCurdy described as a “rough start.”

The issue, JonBoy said in an interview, was “the perverted jokes I told, the way I behaved in the presence of females.” After four months, Mr. McCurdy and Dr. Bridbord determined that JonBoy had to go. At least for a while.

They provided him with the name of a therapist and told him to stay in touch. A year later, he was hired back, on the condition that he remain in treatment. “I see someone every week, and it’s been so helpful,” he said.

And the celebrities kept coming.

One is Justin Bieber, who has spent more than $60,000 on Mr. McCurdy’s services. He pays a premium to transport his tattooer between coasts and around the world.

“Usually it’s a last-minute thing,” Mr. Bieber said by phone last week, as Mr. McCurdy patched him into a call with me and chuckled in the background. “That makes it difficult on Bang, but he always goes out of his way to make me a priority and it’s why I love him so much. I’ll be like, ‘Hey, I’m in Panama. Can you come out?’” (For $10,000 he did. “I’ve got kids,” Mr. McCurdy said. “Tell me he’s not awesome.”)

Another recent client is the model Cara Delevingne, who in their first session passed him a blunt so strong that he could barely keep his eyes open. The hyper-detailed lion Mr. McCurdy inked on her index finger that night earned jeers from “serious” tattoo people, who regard micro-tattoos with disdain. But who cares? Technically it was perfect. “He takes my wacky ideas and turns them into something feminine and beautiful and sexy,” Ms. Delevingne said.


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